Toolio

About

Kindred Bravely

Kindred Bravely is a leading maternity and nursing apparel company dedicated to providing comfortable, functional, and stylish clothing for moms. Founded in 2015 by Deeanne Akerson and Garret Akerson, the company has grown significantly, offering a wide range of high-quality products to support moms through all stages of motherhood. As the business expanded, Kindred Bravely recognized the need to optimize its inventory management practices. By implementing Toolio, the company has transformed its approach, leveraging demand forecasting and inventory visibility features to reduce overstock, improve decision-making, and achieve remarkable results.

Use Cases

Demand Forecasting

Inventory Planning

Collaboration and Reporting

Modules

Merchandise Planning

Assortment Planning

Item Planning

Reporting & Analytics

Location

United States

30%

Reduction in Overstocked Inventory

Enhanced

Strategic Planning Capabilities

Streamlined

Collaboration and Reporting

Solution

Navigating Challenges with Excel

Before Toolio, Kindred Bravely relied on Excel for inventory planning, which posed challenges in gaining detailed visibility into inventory across channels and making data-driven decisions. Laura Smith recognized the need for a more sophisticated tool to overcome these limitations.

Laura Smith

Inventory Analyst

Toolio has allowed us to plan smarter and make better decisions with our inventory. We have cut down on inventory while maintaining in-stock rate goals

A Closer Look at Metrics

30% Reduction in Overstocked Inventory: Toolio's demand forecasting and inventory visibility features have helped Kindred Bravely achieve a significant 30% reduction in overstocked inventory, positively impacting their financial health.
Strategic Channel-Specific Planning: "We have cut down on inventory while maintaining in-stock rate goals. We are now planning by channel, a shift from our previous company-wide planning approach," notes Laura Smith, highlighting Toolio's role in enabling strategic inventory planning.
Faster, Data-Driven Decisions: Toolio's easy access to sales data across items, channels, and timeframes has "allowed us to make faster and more strategic decisions on sales and inventory planning," according to Smith.
Streamlined Collaboration and Reporting: "Toolio makes reporting and sharing out data with our team easy. It's great to have one place to quickly pull sales for different items, channels, and timeframes," explains Smith, emphasizing how Toolio has optimized data sharing among team members.

Data-Driven Decision Making

Toolio has been instrumental in transforming Kindred Bravely's inventory management strategy, emphasizing "I love the new promo causals feature! It's so nice to be able to plan in a lift to the regular sales curve. It makes planning for promotions so much easier!" This feature has streamlined Kindred Bravely's promotional planning, making it a standout aspect of the platform” Smith remarks.

Driving Operational Excellence

Implementing Toolio has not only streamlined Kindred Bravely's inventory management processes but also empowered the company to thrive in the dynamic retail landscape. With Toolio, Kindred Bravely confidently navigates inventory challenges, ensures optimal levels, and makes informed decisions to effectively meet consumer needs.

Read more customer stories

How Needed Increased Gross Margin Through Optimized Inventory Planning

Needed is a leading nutrition brand specializing in scientifically-backed supplements designed for long-term health and wellness. Operating primarily as a subscription-based business, Needed’s success depends on precise inventory forecasting, effective cost management, and seamless collaboration between planning, finance, and marketing teams.

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Before implementing Toolio, Needed’s inventory and financial planning were largely managed through Excel, making it difficult to track margins, analyze cost trends, and quickly answer leadership questions about profitability shifts.

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Since adopting Toolio, Needed has achieved a significant increase in gross margins. By leveraging Toolio’s real-time SKU-level insights and scenario planning capabilities, the team can now quickly identify cost fluctuations, optimize procurement strategies, and ensure that every inventory decision supports margin improvement.

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“Toolio has been instrumental in helping us understand where our margin gains are coming from. When leadership asks why margins improved or dropped, we can instantly drill down by category and SKU to explain the shifts—something that used to take much longer when we were working in Excel.”

Magnolia Boosts Efficiency by 30% & Reduces Stockouts with Toolio

Magnolia, a leader in curated home goods and design, has transformed its inventory management with Toolio. By leveraging Toolio’s advanced planning capabilities, Magnolia has streamlined operations, reducing inventory planning time from 15 hours per week to 5 hours. This strategic shift enables the team to make agile, data-driven decisions, optimize stock levels, and improve financial performance. With features like demand forecasting and enhanced collaboration, Magnolia ensures its inventory strategy remains efficient and customer-centric.

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"Being able to see a forward forecast has been especially beneficial in reacting to sales trends and staying in stock on items that are overperforming." - Craig Smith, Senior Merchandise Planner

How Stio Cut Returns by 30% and Transformed Inventory Allocation

Stio is an outdoor lifestyle brand offering functional and versatile apparel, outerwear, and footwear. The company has evolved from a DTC eCommerce business into a multi-channel retailer, including eCommerce, retail, wholesale, outlet, corporate, and closeout. Over the past two years, Stio has doubled its brick-and-mortar presence, expanding to 10 stores, including two outlet locations.

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With the rapid growth of its business, Stio needed a more precise way to manage inventory flow and reduce inefficiencies in stock allocation. By implementing Toolio, Stio was able to cut end-of-season returns by 30%, significantly reducing costly send-backs to its warehouse. This shift to a demand-driven allocation strategy has not only minimized excess inventory handling but also improved sell-through, allowing Stio to keep the right products in the right stores at the right time.

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mnml Reduces Inventory by 40% Through Real-Time Visibility

mnml is a contemporary fashion brand specializing in high-quality, minimalist streetwear. Before implementing Toolio, their inventory management relied heavily on Excel and Qlik View, making it difficult to optimize stock levels and react dynamically to demand shifts. The lack of real-time visibility led to excess inventory buildup, tying up working capital and limiting agility.

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Since adopting Toolio, mnml has achieved a 40% reduction in on-hand inventory, significantly improving cash flow while maintaining in-stock availability for key products. With more accurate demand forecasting and real-time insights, mnml has minimized overstock, reduced inefficiencies, and gained greater control over its inventory strategy.

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‍“I’ve been extremely happy with Toolio. The tool has made it much easier to visualize and act on our inventory data.” — Tyler Tasso, Planning Manager, mnml

How Boll & Branch Reduced Inventory by 30% with Smarter Planning and Forecasting

Boll & Branch, a leader in sustainable luxury bedding, has transformed its inventory planning and forecasting with a more structured, data-driven approach. As the company scaled, relying on Excel for planning became a major bottleneck—files crashed, visibility was limited, and adapting to demand shifts was slow. By embracing a more modern planning solution, Boll & Branch streamlined workflows, improved forecasting accuracy, and gained the agility needed to support its rapid growth.

Hunter Bell's Journey to Efficient Inventory Management with Toolio

Hunter Bell, a celebrated fashion brand renowned for its feminine silhouettes and vibrant use of color, has revolutionized its inventory planning and management strategy since adopting Toolio's integrated solution. By leveraging Toolio's advanced features and data-driven insights, Hunter Bell has significantly enhanced its inventory efficiency, minimized stockouts and dead stock, and elevated its overall business performance. This strategic move has not only bolstered Hunter Bell's operational agility but has also amplified its commitment to quality and craftsmanship, reinforcing its status as a leader in contemporary women's fashion.